About Annabel Jamieson
CEO of Maharaja Drinks, Co-Founder of We Served, former SaaS Founder with Successful Exit, Business Leader, Board Advisor & Growth Strategist.
Annabel is an entrepreneurial business leader with a proven track record of scaling startups and transforming established organisations. She specialises in go-to-market strategy, community-led brand growth and data-driven decision-making. Having co-founded and exited a B2B SaaS Business Intelligence startup in under three years, and played a leadership role in a reverse takeover that added tens of millions in company value, Annabel focuses on building global brands that drive measurable commercial success.
Building Brands & Scaling Businesses Globally
Annabel Jamieson has built her career on transforming strategy into measurable growth. With deep expertise in B2B, B2C, SaaS and Web3 environments, she has consistently delivered rapid expansion across the UK, North America, South America and Asia.
From launching new brands to repositioning established companies, Annabel focuses on aligning data, marketing and operations to accelerate performance. Whether building community-led brands like Maharaja Drinks or scaling tech ventures, her approach combines bold vision with disciplined execution.
Advising Founders, CEOs & Boards
Annabel Jamieson serves as a trusted advisor to founders, executives and boards seeking clarity in complex growth environments. She is known for cutting through noise, challenging assumptions and implementing strategies that unlock new revenue streams.
Her leadership in digital transformation, marketplace innovation and GTM strategy enables organisations to pivot effectively and compete at scale. Annabel’s guidance empowers businesses to move quickly, operate efficiently and build long-term enterprise value.
Annabel Jamieson’s Story
Annabel Jamieson’s career has been defined by action, resilience and results. From early leadership roles in mobile, CRM and digital transformation to founding and successfully exiting a SaaS business, she has consistently positioned herself at the forefront of innovation.
Her journey spans multinational leadership roles, board advisory positions and entrepreneurial ventures that engage powerful communities — from the Indian diaspora through Maharaja Drinks to the veteran community through We Served. Today, Annabel continues to build global brands, scale high-growth businesses and lead with a relentless focus on execution and impact.